About Sunglasses By Tower

Tower is a direct to consumer brand based in Southern California. We eat, drink, and sleep the beach lifestyle and have a vision for the future of beach lifestyle products. We focus on the beach lifestyle niche and champion work/life balance with the 5-hour workday that we invented. We were funded by billionaire Mark Cuban on ABC's Shark Tank, and today we're one of the most successful investments in the history of the show.

Tower to the People

People buy Tower products directly from us from anywhere in the world - through our website, by calling us, or locally by visiting our brand experience store a few blocks from the beach in Pacific Beach, San Diego. Being a direct to consumer brand allows us the freedom to do two things very well:

1) You spend less, while we spend more - We create amazing products at prices traditional companies can't match. We don't look at how cheap we can make something, or how everyone else makes something, we look at how awesome we can make something. We care less about what it costs to produce because we only have to mark it up once, whereas traditional retail products are marked up 4-5 times their manufacturing cost to account for their brand margin, wholesaler margin, retailer margin, and sales people commissions. As a result, we can afford to produce a superior product and sell it at nearly half the cost.

2) You talk, while we listen - If you have a question, you email, call, or walk in and talk directly to us... the people behind the brand, who designed the product, who do the product testing, who know almost everything there is to know about the product. By talking and directly interacting with our customers every day, we have our fingers on the pulse of beach lifestyle consumers. If you have a suggestion, we're all ears. This helps us make our existing products even better, and develop amazing new products with head spinning speed to market. And, of course, if one of our customers ever has a problem, we fix it directly.

Your welcome. Welcome to the future of beach lifestyle products ;)


Management Team Principals

Stephan Aarstol

Stephan Aarstol
Founder & CEO

Stephan@TowerPaddleBoards.com

Mark Cuban

Mark Cuban
Investor & Strategic Advisor

Galen Eckenroth

Galen Eckenroth
Director of Operations

Galen@TowerPaddleBoards.com

Celso Bemvenutti

Celso Bemvenutti
Brand Filmmaker

Celso@TowerPaddleBoards.com


Safe and secure transactions

You can shop with confidence at sunglassesbytower.com as this website is protected with SSL (secure socket layer) encryption, the highest standard in Internet security. In fact, many security experts believe that online purchases using SSL encryption are far safer than using your credit card in person at a restaurant or department store.

Easy returns (Read our full Return Policy)

• 30-day money back guarantee on returns
• Exchange anything you’re not 100% satisfied with
• No hassles. No worries.


Contact Us

Call us: Toll Free: (866) 622-4477, Standard: (858) 362-4082

Email us:

Visit our Brand Experience Store: 1253 Garnet Avenue, San Diego, CA 92109

Summer (June 1 - Sept 30)

Phone Hours
Monday-Friday 8:30am-1:30pm
Saturday 11am-4pm

Retail Store Hours
Monday-Friday 8:30am-1:30pm
Saturday & Sunday 11am - 4pm

Off-Season (Oct 1 - May 31)

Phone Hours
Monday - Saturday 8:30am-5:30pm

Retail Store Hours
Monday - Friday 10am-5:30pm
Saturday & Sunday 10am-5:30pm

Learn more about how we champion work/life balance with our 5-hour workdays.