Sunglasses by Tower
The Manufacturer Direct Sunglasses Company

Management Team Principals

Stephan Aarstol

Stephan Aarstol
Founder & CEO

Mark Cuban

Mark Cuban
Investor & Strategic Advisor

Our value.

- We send our store to you! With our Shop-In-A-Box you can try on all our shades in the comfort of your home for free. You know exactly how they fit before you buy, and don't need to waste time going to retail stores.

- We simplify your choices. We only carry 5 models at a time to take the guess work out of shopping. Every season we come out with the 5 trendiest styles so you can rest assured your look will always be on point. Right now wood frames are all the hype but keep checking in with us as we introduce new models.

- We save you between 50%- 85% on retail prices. How? We ship manufacturer direct to you. The majority of sunglasses in the world come from the same handful of manufacturers. Then between the middle man, sales commissions, distribution and retail mark up, the customer ends up paying an absurdly high price for a very inexpensive item. We source the highest quality frames, hinges and polarized lenses then ship them manufacturer direct, cutting out the middle man and passing that cost savings onto you.

Our Story.

The idea for Sunglasses By Tower surfaced during our "Tower Tuesday" team meeting after some beers and some sunshine. We all embrace the SoCal style and appreciate fashionable items at affordable prices. Frustrated with the current sunglasses market being so expensive, we set out to create something trendy and affordable that separated us from everyone else. Just like that, the idea for Wood Frame Wayfarers was born. We sourced the highest quality hand crafted wood frames, showed off the new style to our friends and the response was overwhelming. Orders started coming in so we quickly sourced more wood frame styles and ran with it.

Our brand.

Based in Southern California, the Tower brand is all about an active, social, and adventurous lifestyle. Between our 5-hour work day, exotic trips around the world, and team surf sessions, we definitely work hard and play harder. At Tower we believe in living life differently. People should spend less on material goods and more on their experiences. Our mission is to create high quality affordable products designed for life's adventures.

Safe and secure transactions

You can shop with confidence at as this website is protected with SSL (secure socket layer) encryption, the highest standard in Internet security. In fact, many security experts believe that online purchases using SSL encryption are far safer than using your credit card in person at a restaurant or department store.

Easy returns (Read our full Return Policy )

• 15-day money back guarantee on returns
• Exchange anything you’re not 100% satisfied with
• No hassles. No worries.

Rapid Response Email

Customer Service & Retail Store Hours

Regular Hours (October 1st to May 31st)
Tuesday-Saturday 8:30am-5:30pm PST
Toll Free: (866) 622-4477
Standard: (858) 362-4082

Summer Hours (June 1st to September 30th)
Tuesday-Friday 8:30am - 6:30pm PST
Saturday 11am - 4pm PST
Toll Free: (866) 622-4477
Standard: (858) 362-4082

Retail Store Location
1253 Garnet Avenue
San Diego, CA 92109