Tower's Brand Experience Store



Sunglasses from $59

1253 Garnet Avenue, San Diego, CA 92109

Phone - (858) 362-4082

Regular Hours (Oct 1-May 31): Mon-Sun 10am-5:30pm
Summer Hours (June 1-Sept 30):
Mon-Fri 8:30am-1:30pm, Sat & Sun 11am-4pm


Opened in 2017, Tower’s 3200 square foot Brand Experience Store is a glimpse into the future of what a physical presence for an online brand can look like. More akin to an art exhibit than a tradtiional surf shop, Tower's brand experience store is an artfully designed event space, retail showroom, shaping room, beach style lounge, film studio, home to our corporate offices, and 24/7 window shopping in the heart of Pacific Beach's shopping and nightlife district on Garnet Avenue.

An eCommerce Storefront That Works All Night Long

In the evenings, the window shopping backdrops come down and our product displays are lit up right in the heart of Pacific Beach, San Diego's hopping nightlife and shopping district on Garnet Avenue. We're not open at night, but you can still see all our products, with pricing and descriptions on our window plaque displays. Surf and beach lifestyle videos are also projected against the back glass wall of our shaping room all night.

Brand Experience Store Window Shopping

Factory Direct Retail Showroom

All Tower direct to consumer products are available to shop, buy, and carry out the door. Product specialists with detail product knowledge are always on hand during store hours to provide all the details you desire.

Tower Brand Experience Store

SUP and Surfboard Showroom

San Diego's Surfing Themed Event Space

Our 2200 square foot event space features a 16' ceilings with an industrial meets modern look, a 25' projection screen, a stage area, a stylish bar area with it's own flat screen, a glassed in street front shaping room (we can bring in a shaper to set the mood), view-in to our stylish surf-themed open office space, and a location in the heart of Pacific Beach's vibrant nightlife and shopping district. We put on our own events like screenings of live WSL events, and also rent the space out on a selective basis.

Surfing Themed Event Space San Diego

Pacific Beach Event Venue

Tower Magazine's Film Studio

When we're not going FaceBook live in our street front shaping room, our 600 square foot surfboard-lined film studio is where our Magazine staff interviews beach lifestyle legends and creates content for our rapidly growing Tower Magazine and social media audiences.

Tower Magaine Studio

World's Most Expensive Shaping Room

Situated street front in the vibrant nightlife and shopping district of Pacific Beach, Tower's all glass encased shaping room offers passerby's a view into the art of surfboard shaping. You'll find our shapers in there on occasion, as well as select local San Diego shapers. For events, we frequently bring in a shaper as a sort of sculpting performance art to make a one of a kind event, and bring in world reknowned shapers as the event themselves.

World's Most Expensive Shaping Room

Tower's Corporate Headquarters

Our stylishly appointed executive offices for all our business units (Tower Made, Sunglasses By Tower, Tower Magazine, and Tower Paddle Boards) lives within the walls of our brand experience store so we can stay as close as possible to our customers. We pride ourselves on being highly accessible, so stop by and say hi.

Tower Corporate Offices

Location Map

We're a few blocks from the beach on Pacific Beach's main drag, Garnet Avenue.